Second Harvest

Brand Identity

Second Harvest is a traveling produce truck dedicated to connecting local farmers with surrounding communities by providing fresh, locally sourced crops. Through partnerships with farmers across the country, Second Harvest fosters a mutually beneficial relationship—supporting small agricultural businesses while ensuring that communities have access to high-quality, seasonal produce.

This project aims to establish a strong and recognizable identity for Second Harvest that reflects its mission of sustainability, community engagement, and accessibility, creating a welcoming and trustworthy presence wherever the truck travels.
Complete Brand Identity

Signage

Social Media Content Creation

Merchandise